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Unfortunately, there are several jewelry retailers that use dishonest methods to sell low-quality diamonds while making the buyer think they are getting a piece of jewelry that is high-quality. Without reducing the price accordingly, many jewelers sell products that have a lower-quality cut, color, or carat. There are other jeweler stores that will use certification from gem institutes that don't have the qualifications of the major gemologists. By using our respected local custom Ruby birthstone jewelry in SLC, you can avoid falling into these pitfalls. Our inventory includes the very best engagement rings, earrings, bracelets, wedding bands, and much more. Our store also purchases and sells loose diamonds in order to allow our clients to design their own custom jewelry.

We recognize the importance of a jewelry purchase and our prices, inventory, and service will ensure that you have the best experience possible.